93%
CPC REDUCTION
/ AI-LED PERFORMANCE
/ PENALTY RECOVERY
/ CONVERSION INTELLIGENCE
Natloans
Reversing growth constraints with AI-powered PPC and penalty recovery
Natloans faced uneconomical paid acquisition and a Google penalty. We delivered a comprehensive recovery program that slashed costs and restored organic credibility.
The Challenge
Natloans needed to reverse two compounding growth constraints at the same time: paid acquisition was becoming uneconomical, and organic credibility had been undermined by a Google penalty. On the media side, the business faced pressure to cut PPC spend while still increasing qualified lead volume—an inherently difficult trade‑off in financial services, where competition is high, intent varies widely, and inefficient bidding can inflate CPCs and CPLs fast. Meanwhile, the penalty meant the domain's trust signals were impaired, limiting visibility and reducing confidence with both search engines and users. Even when traffic did land, the conversion path needed to be tightened so that increased efficiency translated into real outcomes, not just cheaper clicks. The brief was clear: reduce wasted spend, improve lead quality, and restore organic credibility quickly enough to stabilise growth and rebuild authority in the Australian market.
The Solution
We delivered an AI‑led performance and recovery program built around smarter spend allocation, cleaner conversion paths, and trust restoration. First, ML‑powered PPC was restructured using Predikkta's proprietary bidding algorithms to prioritise high‑intent queries and suppress inefficient demand, driving a sharp reduction in CPC while improving lead quality through tighter intent matching. Next, Conversion Intelligence improved the landing experience—using AI‑guided form and UX simplification to remove friction, lift conversion rates, and reduce CPL even as budgets tightened. In parallel, we executed AEO and penalty recovery work to rebuild credibility: re‑indexed the sitemap to stabilise crawl and indexing, disavowed toxic backlinks contributing to risk, and rebuilt entity‑level trust signals to strengthen authority and relevance. Supported by AI‑assisted web enhancements, the combined approach delivered an average CPC reduction from $150 to $10.59 (a 93% drop), lower CPL with climbing conversion rates, and a penalty lift within four months—restoring domain authority and putting Natloans back on a sustainable growth trajectory.
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