312%
USER GROWTH
/ DIGITAL STRATEGY
/ SEO & CONTENT
/ CONVERSION OPTIMISATION
Instant Scripts
Scaling Australia's leading telehealth platform through strategic digital growth
Instant Scripts revolutionized healthcare access in Australia. We helped them scale their digital presence to meet the growing demand for telehealth services, supporting a $130M exit within two years.
The Challenge
InstantScripts needed to launch a new telehealth brand in Australia with immediate traction—fast enough to earn trust in a highly sensitive category and scale to meaningful market penetration without the long runway most healthcare brands require. From day one, the business had to establish credibility for telehealth and prescription-related intents, attract qualified patients efficiently, and convert them through a frictionless digital experience that met strict expectations around clarity and reliability. The go-to-market plan also had to withstand aggressive competition in paid channels, where costs can rise quickly and generic messaging gets drowned out. At the same time, the brand needed to build durable visibility beyond ads, so growth wasn't dependent on media spend alone. Ultimately, the brief wasn't just 'launch and grow'—it was to create a defensible acquisition engine with the speed and confidence required to support a rapid path to a major exit.
The Solution
We executed an AI-led GTM system designed for compounding acquisition performance across discovery, conversion, and scale. First, we built an entity-first AEO foundation to win telehealth and prescription intent visibility: structured data implementation, knowledge-graph alignment, and LLM-ready content designed to surface in answer engines and drive qualified demand beyond paid. In parallel, we accelerated build velocity through AI development—generating and iterating conversion-focused landing pages using AI page builders, supported by automated QA and test generation so we could move fast without compromising quality. For growth, we deployed ML-powered paid media from day one, combining ML bidding, audience expansion, and continuous creative iteration, while predictive lead scoring fed near-real-time budget reallocations toward the highest-value segments. Finally, Conversion Intelligence ran continuous AI-driven message testing to validate value props quickly and scale the winners with confidence. This integrated approach drove exponential market penetration, strengthened competitive acquisition positioning, and supported a $130M exit within two years.
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