476%
SALES INCREASE
/ SOCIAL MEDIA
/ CONTENT STRATEGY
/ SEARCH ENGINE OPTIMISATION
Go Boat
Sailing to success with a 476% increase in sales through social advertising
Go Boat revolutionized the boating experience with their unique self-drive picnic boats. We helped them capture the imagination of adventure-seekers across Australia through strategic social media campaigns.
The Challenge
GoBoat needed to break into the Australian leisure/experiences market and generate qualified leads fast, without the benefit of strong local brand awareness or mature first‑party audience data. Paid social had to do heavy lifting from day one—building demand, educating new audiences on the boating experience, and converting intent into bookings—while keeping cost per lead under control. With multiple customer segments (locals, tourists, groups, celebrations) and highly variable intent, early campaigns risked attracting low‑quality enquiries or stalling at the consideration stage. The team also needed a way to capture search and discovery demand beyond ads, so growth didn't rely solely on budget. In short: accelerate traction in a new market, scale lead volume, and maintain lead quality, all within a tight initial ramp‑up window.
The Solution
We implemented an AI‑led acquisition and conversion program built to scale quickly and learn faster. On Facebook/Instagram, we launched ML‑powered paid social with a full funnel structure—prospecting to introduce GoBoat locally, mid‑funnel engagement to build intent, and remarketing to convert high‑intent visitors—supported by ML audience expansion to continuously find more buyers as signals emerged. In parallel, we created AEO‑driven, answer‑ready content and guides focused on local boating experiences, giving GoBoat a way to capture intent beyond paid media and meet prospects at the moment they were researching what to do. Finally, Conversion Intelligence tied it together through landing‑page experiments and creative rotation informed by predicted lift, improving both efficiency and conversion rate. The result was a 476% increase in sales from social advertising, lower cost per lead, higher lead volume, and significant growth in the first month.
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