1165%
ORGANIC TRAFFIC
/ AEO & CONTENT INTELLIGENCE
/ AI DEVELOPMENT
/ ML-POWERED OUTREACH
Archistar
Winning PropTech category leadership across Australia and the United States
Archistar needed to establish genuine authority in a fast-evolving PropTech category across two markets. We built an AI-powered system that delivered category-leading visibility and conversion.
The Challenge
Archistar needed to establish genuine authority in a fast‑evolving PropTech category—one where buyers often require education before they're ready to convert—and do it across two very different markets: Australia and the United States. That meant building trust and visibility for an innovative product set while translating complex property‑tech concepts into clear, decision‑enabling information for multiple audiences (from early researchers through to high‑intent evaluators). The team also had to avoid fragmented growth: content couldn't be generic, SEO couldn't be one‑size‑fits‑all, and messaging needed to land in each country's search landscape and competitive context. At the same time, performance mattered—authority had to convert into qualified enquiries, not just traffic. The goal was to educate the market, win prominent search real estate, and drive measurable conversion lift, all while scaling a repeatable system that could hold category leadership in both AU and US.
The Solution
We deployed a multi‑country AEO and AI content program engineered for both prominence and pipeline impact. First, we built an AEO foundation by creating a dedicated property‑tech entity graph, implementing schema, and launching country‑specific topical hubs aligned to local intent—positioning Archistar to earn featured snippets and answer‑box visibility for high‑value queries. Next, we accelerated content production with AI development workflows: generative, outreach‑friendly assets grounded in retrieval‑augmented facts, supported by automated internal linking and QA to ensure consistency, accuracy, and scalable publishing. To amplify authority signals, we added ML‑powered outreach—targeting digital PR and link earning opportunities prioritized by ML relevance scoring, focusing effort on placements most likely to improve topical authority and rankings. Together, these services (AEO & Content Intelligence, AI‑assisted web experience, and AI‑powered outreach) delivered a 1165% increase in organic search traffic, #1 rankings for targeted property‑tech terms, and a 300% lift in conversion rates.
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